A purpose-built solution that allows Retailers to:
Harness the power of your owned channels by connecting, visualising and understanding their value. And we mean everything from your website to EDM to social channels (and beyond). TP.Collab taps into your existing infrastructure, designed to make collaboration simple.
TP.Collab gives you the tools to scale with ease. Enable your Brand partners to create click-worthy campaigns from the get-go by leveraging existing product feeds that boost performance.
Give your Brand partners safe and secure access to first-party data and buyer signals with a rich targeting solution not accessible anywhere else. Retail Media is a 100% first-party data solution that offers mutual benefit for all parties.
Turn your owned channels into a high-performance full-funnel media buyer solution. From awareness YouTube ads to point-of-sale banners, TP.Collab delivers conversion-driving placements complete with high-intent buyer signals and bespoke creative. Simply, TP.Collab delivers clear ROI that keeps your Brand partners spending within your ecosystem.
TP.Collab allows your Brand partners to create seamless personal shopping experiences for your mutual customers, while easily tracking campaign performance.
Brainchild of The Pistol
We know retail like the back of our hands. We power digital for retail leaders in Australia and worldwide. Connecting with your customer on a personal level thousands of times every day.
“The Pistol (creators of TP.Collab) developed a tech solution for TWG, which enabled us to connect, at scale, with our supplier network on collaborative marketing campaigns, delivering increased effectiveness and impact for them. Supplier experience has been central to our Retail Media model, and suppliers have been highly receptive to exploring new and innovative ways to reach customers.”